NEW YORK — E.l.f. Cosmetics wants to grow up.
After debuting online in 2004 with just 13 items, the brand’s revenues hit $20 million in less than two years....
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color-cosmetics
March 22, 2012
Critical Mass: Retail Expansion Fuels E.l.f.'s Growth Spurt
The brand is expanding its store distribution in a move that puts it on track to reach more than $125 million in retail sales this year.
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