NEW YORK — “We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, speaking of Florabotanica.
June 29, 2012
Florabotanica: A Dangerous New Flower for Balenciaga
The new fragrance, aiming for the 18-and-up market, is intended to double the brand’s scent business.
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