Marketing and Trends


Marketing and Trends

beauty vloggers, youtube, michelle phan, bethany mota, ingrid nilsen

Cracking the Code of Beauty Vloggers' Authenticity

Beauty vlogging has become so powerful that its basic premise serves up contradictory messages that can strain credibility.

Prestige Skin Care Drivers

Big and small facial skin-care segments are on the rise, according to the NPD Group

dunhill, new fragrance, john ray, harrods, icon, carlos benaim, international flavors & fragrances inc.

Dunhill Set to Launch New Fragrance Family

Icon to make its on-counter debut at Harrods in January.

Grace Beauty Invests in Digital Up-and-Comers

Changes in beauty and fashion retailing have not been lost on Grace Beauty.

peter thomas roth, Noreen Donovan Roth, beauty campaign, advertising, fine jewelry,

Peter Thomas Roth Puts His Wife in the Spotlight

Roth surprised his spouse with a national ad campaign featuring a recent photo of her.

beauty, Karen Grant, NPD, prestige, 2015 outlook

A Transformative Year Ahead for Beauty

Industry analysts also describe the year ahead as a kaleidoscope of changing consumer patterns and swirling market forces.

L’Oréal Paris at the Top in L2 Digital Study

Slowly but surely beauty brands are making digital strides.

Beauty's Biggies No. 2: Korean Firms Grow in China

Brands are on the quick upward trajectory despite a western-dominated market.

independent beauty companies, Dolllar Shave Clup, GlamGlow, year in beauty

Beauty's Biggies No. 3: Electric Companies

Over the past two years, a bevy of new indie brands have been sending shock waves across the beauty industry.

texturemedia inc, tmi, texture trends

Texturemedia Releases Texture Trends Annual Report

While not available to the public, TMI pulls insights from the survey to address individual client business needs.

tribe dynamics, media value, beauty brands, social media, MAC, nars, nyx, essie, milani cosmetics, bobbi brown, too faced, urban decay

The Buzziest Beauty Brands of 2014

Tribe Dynamics ranks the top 20 social brands for 2014 in terms of their earned media value, plus the top five indies to watch in 2015.

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