Marketing and Trends

Beauty

Marketing and Trends

Salma Hayek Pinault, Nuance Salma Hayek, CVS, George Coleman, ad campaign

Nuance Salma Hayek Beauty Brand Sets Ad Campaign

Salma Hayek Pinault is growing her namesake beauty brand, Nuance Salma Hayek, with its debut ad campaign in October.

Allure, Linda Wells, Salon & Spa Directory, BeautyBooked,

Allure Launching Salon and Spa Booking Service

The magazine is utilizing its Salon & Spa Directory of editorial reviews and partnering with BeautyBooked, an online beauty booking service.

social media, beauty, mac cosmetics, chanel, maybelline, bobbi brown, essie, clinique, make up for ever, too faced, covergirl

Beauty by the Numbers: Buzz Brigade

Here, the top 20 performing beauty brands in the social media stratosphere.

beauty products, social media, marketing, urban decay, mac, maybelline, dior, benefit, laura mercier, nars, covergirl, nyx, revlon

Beauty by the Numbers: Product All-Stars

Here, Tribe Dynamics ranks the top-10 products on social media for 2013 by the earned media value of their mentions from January through December.

Saks Hosting Third Annual Beauty Editors Day

Twenty-five beauty editors will pair with 25 beauty brands for a day of one-on-one consultations.

Sephora, Store to Door, makeup, retail, beauty, services,

Sephora Adds New Services

In September, the beauty retailer will launch a new initiative called Store to Door.

l'oreal professional, styleseat, L'Oréal, web, mobile, platform, stylists, salons, bookings, appointments, online portfolio, L’Oréal Professionnel, Kérastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani, Essie Professional

L'Oréal Professional Partners With StyleSeat

The platform helps stylists track their clients and book appointments, and showcases stylists’ work with an online portfolio.

Brazil’s Beauty Industry 'Unfazed' by Economic Downturn

The country's beauty industry, the world’s third-largest, is expected to grow by 11.8 percent despite slowing consumption.

Bioplan and Arcade Marketing Merging

The packaging firm and marketing firm will form a new strategic venture to provide single-unit dose sampling solutions for beauty, fragrance and personal-care.

puig, marketing, ad campaign, prada, paco rabanne, Laspata DeCaro, Paco Rabanne 1 Million, Nina Ricci

Puig: Every Picture Tells a Story

The company's marketing spins tales to seduce consumers.

CEW's Beauty Insider Series at a Glance

The series invites members to hear from their contemporaries on topics ranging from risk taking to the importance of digital and social media.

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