Marketing and Trends

Beauty

Marketing and Trends

Marks & Spencer to Sponsor CEW's U.K. Beauty Awards

Cosmetic Executive Women will mark the U.K. awards’ tenth anniversary in 2015.

tribe dynamics, fashion week, social media, instagram, facebook, twitter, youtube, pinterest, metrics, essie, nars, OPI

Social Studies: Fashion Week Favorites

Tribe Dynamics identified 35 of the top beauty brands associated with New York Fashion Week, and monitored them for a 21-day period.

beauty, mobile, mobile marketing, WWD digital forum, Verizon Digital Media Services, Razorfish, Abercrombie, Instagram, Net-a-porter

Can You Hear Me Now: WWD Forum Explores Retail Digital Presence

The message about mobile was loud 
and clear at the WWD Digital Summit.

Runway Radar With Jessica Richards

Jessica Richards, the owner of Brooklyn’s Shen Beauty, heads backstage at NYFW to track the trends her customers will be clamoring for come Spring.

beauty, trends, beauty nation, hair, london, marc by marc jacobs, guido palau, braids

Beauty Nation: Hair Trends at LFW, MFW and PFW

Bright hues, natural textures and braids rule the fashion flock for spring.

Christopher Butler, Karlos Dansby, Montez Renault, skin-care, beauty, mens, social media

New Men’s Grooming Line Rolls Out on Retail App

Entrepreneur Christopher Butler and Cleveland Browns linebacker Karlos Dansby are co-creators of Montez Renault men’s grooming line.

Professional Beauty Association, PBA Executive Summit, beauty, Gene Randall, Steve Sleeper, Jane Buckingham, Trendera, Steven Berlin Johnson, Carrie Mellage, Kline & Co

PBA Unveils Debut Executive Summit

The Professional Beauty Association will hold the first PBA Executive Summit Dec. 4 to 5 in Scottsdale, Ariz.

dove, priv, dove self-esteem weekend, sarni rogers, rob candelino, mark townsend

Dove Partners With PRIV App

In conjunction with the app, Dove Hair will offer hair-care products and services right to consumers’ doors in Manhattan and the Los Angeles area.

jane cosmetics, teen beauty, abercrombie & fitch, millenials, digital beauty, marketing

Teen Beauty Brands Focus on Digital

Tech savvy teens crave the digital landscape and beauty brands need to step it up if they want to reach this consumer.

Maureen Kelly, Tarte Cosmetics, eco-chic, Embracing the Rise of Web Stars, media influencers, wwd digital summit, bloggers, vloggers,

Tarte Founder Maureen Kelly on the New Class of Media Influencers

Since Kelly founded the "eco-chic" cosmetics company 15 years ago in her apartment, the rules of engagement have changed dramatically.

l'oreal usa, jessica drapiza, digital innovation, digital summit, wwd digital summit

L’Oréal USA's Jessica Drapiza on Digital Innovation

Drapiza detailed how the company’s strategic marketing team implements experiments designed to drive new business.

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