Marketing and Trends
Small Screen Dreams: The Booming Infomercial Business
The industry’s giants are solidifying their positions as new power players try to angle their way onto the airwaves.
— Apr 12, 2013
Orly's New Look
The nail polish brand remained on the acquisition sidelines and turned its attention inward, investing in a major rebranding initiative.
— Apr 4, 2013
Cosmoprof Tests Industry's Fate
The Italian beauty industry is counting on a renewed Made in Italy campaign to ward off competition and restore vitality.
— Mar 29, 2013
Suppliers Add Spark to Cosmoprof
One of the prime initiatives to rejuvenate the fair was focused on the Cosmopack packaging supplier segment.
— Mar 29, 2013
Beauty Retailers, Manufacturers Defy Italian Downturn
The are sailing into the headwinds of the country’s roiled economy with new retail formats and marketing strategies to seduce customers.
— Mar 29, 2013
Cosmoprof Shows a New Side
One of the new merchandising wrinkles of the fair was the return in 2012 of the Extraordinary Gallery section, which offers niche brands.
— Mar 29, 2013
Cosmoprof Las Vegas Unveils First Sampling Initiative
The trade show’s first sampling concept, Beautique, will offer event participants a box of beauty samples from exhibiting brands.
— Mar 15, 2013
