Marketing and Trends


Marketing and Trends

Page 3 of 47

Retailers Meet Needs of Multi-Cultural Market

Mass merchants no longer see the world as black or white.

European Commission Limits Paraben Usage in Cosmetics

The rules go into effect for products put on shelves after April 16, 2015.

Cosmopack to Debut New York Edition

A little piece of Bologna will come to SoHo next week as the trade fair makes its debut outside of Italy.

Shu Uemura, Cosmetics, makeup, Paris, Karl Lagerfeld, cat, Choupette, Shupette

Choupette Takes Paris

Images of Karl Lagerfeld’s famous cat came in all shapes and sizes Thursday at the presentation of Shupette, the makeup collaboration done with Shu Uemura.

NAD Recommends Olay Discontinue Certain Claims

Procter & Gamble, the maker of Olay Sensitive Body Wash, has been advised to discontinue certain assertions.

Beauty Notes

tourists, brazilians, spanish, latinos, chinese, mandarin, beauty, retail

The New Beauty Marketplace

How a multicultural marketing approach is energizing U.S. beauty.

social media, tribe dynamics, beauty marketing, stanford university graduate school of business, NPD group, conor begley, sephora, WSL strategic retail, michelle phan, social media

Beauty's Ever-Expanding Social Orbit

As digital becomes a core component of beauty marketing, brands are rethinking the very essence of their approach.

DKNY, MYNY fragrance, Rita Ora, Chrissy Teigen, madison square park, beauty trends, hannah bronfman

Beauty Watch: Trends at the Latest DKNY Fragrance Launch

Attendees — among them Rita Ora, Chrissy Teigen and Hannah Bronfman — favored bold beauty trends, from strong brows to modern braids to statement-making mouths.

Salma Hayek Pinault, Nuance Salma Hayek, CVS, George Coleman, ad campaign

Nuance Salma Hayek Beauty Brand Sets Ad Campaign

Salma Hayek Pinault is growing her namesake beauty brand, Nuance Salma Hayek, with its debut ad campaign in October.

Allure, Linda Wells, Salon & Spa Directory, BeautyBooked,

Allure Launching Salon and Spa Booking Service

The magazine is utilizing its Salon & Spa Directory of editorial reviews and partnering with BeautyBooked, an online beauty booking service.

social media, beauty, mac cosmetics, chanel, maybelline, bobbi brown, essie, clinique, make up for ever, too faced, covergirl

Beauty by the Numbers: Buzz Brigade

Here, the top 20 performing beauty brands in the social media stratosphere.

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