JENNIFER GOLDFARB, 37
Several years into a finance career, Jennifer Goldfarb realized she was in the wrong job. “I took some time off and did some soul-searching and tried to figure out what it was that motivated me,” she says. “What was really important to me was having a role inside a company and helping build a company.” With that objective in mind, Goldfarb joined Bare Escentuals in 2005, and helped build the infomercial team, a critical function for a brand that found an audience by telling its story on television. While there, Goldfarb learned a thing or two from its legendary chief executive officer, Leslie Blodgett. “She was always about taking care of the customer first and the sales will follow,” recounts Goldfarb.
After seven years at Bare Escentuals, where her final post was vice president of corporate strategy, Goldfarb was ready for a new challenge. She joined Ipsy last year as president. “I had the bug to do something more entrepreneurial,” she says. Ipsy is indeed that. An online sampling service tied to eight YouTube personalities, most notably Michelle Phan, Ipsy is at the forefront of tapping online videos to connect beauty brands to young, social media–savvy consumers. Every month, Ipsy customers create some 1,000 Web videos discussing their Glam Bags, which are priced at $10 and contain four to five products. As Ipsy charges forward, Goldfarb looks back at her career pivot with no regrets. “It was definitely the best decision that I could have made,” she says. “What I’m really passionate about is helping women feel more confident, and I think beauty can do that.” Blodgett would be proud. —Rachel Brown