WWD.com/beauty-industry-news/prestige/dolce-gabbana-launching-new-fragrance-6511811

prestige

November 30, 2012

Dolce & Gabbana Launching New Fragrance

Industry sources estimate The One Desire could generate as much as $150 million in global sales in its first year at retail.

By Cynthia Martens

prestige/news

MILAN — Procter & Gamble Co.’s Global Prestige division is launching a new Dolce & Gabbana women’s eau de parfum: The One Desire, fronted by Scarlett Johansson.

Dolce & Gabbana Launching New Fragrance

Industry sources estimate The One Desire could generate as much as $150 million in global sales in its first year at retail.

Send to a Friend

Success!

Your Email was sent succesfully.

Error!

Your Email was not sent.