When it comes to building a beauty brand, technology has flattened the playing field, said E. Scott Beattie, chairman, president and chief executive officer of Elizabeth Arden Inc.
He reminded...
retailing
retailing
June 1, 2012
Elizabeth Arden's Beattie on the Point-of-Sale Evolution
When it comes to building a beauty brand, it's no longer just about shelf space; technology has flattened the playing field.
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