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July 24, 2012

SheaMoisture Added to CVS Stores

With the addition, retailer takes steps to appeal to the growing population identifying itself as multiethnic.

By Elizabeth Arenz

retailing/news

CVS has added SheaMoisture to its shelves in 250 stores and online, further expanding its hair care offerings for multicultural consumers. The products available include Curling Souffle and the African...

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SheaMoisture Added to CVS Stores

With the addition, retailer takes steps to appeal to the growing population identifying itself as multiethnic.

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