Marketing and Promotion
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Adidas Appoints Sports Marketing Executive
The company also named a new managing director of Central Europe.
— May 2, 2013
Digital Is About People, Not Technology
Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.
— Apr 11, 2013
Macy's Americana Push
Department store will strike a patriotic chord on May 15 when it kicks off “American Icons,” a promotion running through the Fourth of July.
— Apr 8, 2013
PPR Changes Name to Kering
French group sets new moniker to reflect shift away from its retail roots.
— Mar 24, 2013
CFDA Enters Chinese Partnership With Shangpin.com
The online fashion retailer will support designers in developing their businesses in China via various marketing and public relations programs.
— Feb 26, 2013
Key Digital Marketing Trends for Ann Inc.
Holiday 2012 featured five key takeaways on the marketing side, which in turn provided insights on top 2013 trends.
— Feb 14, 2013
