Marketing and Promotion

Business

Marketing and Promotion

Germany, Jürgen Dax, German Apparel Retailers Association, Philip Beil, Roland Berger Strategy Consultants, boomers, baby boomers, mareketing, consumer behavior

The German 50+ Customer

The country's efforts to address the over-50 customer now tend to be less overt than in the past.

Baby Boomers, Marc Jacobs, Jodie Foster, Elton John , President Obama, Michael Kors, Tommy Hilfiger, Madonna, Hillary Rodham Clinton, Diane von Furstenberg, George Clooney, Donna Karan, Bill Gates, David Letterman, Bruce Springsteen, Jay Leno, Billy Joel, Meryl Streep, Tom Hanks, Oprah Winfrey, Rita Wilson, Bill Clinton, Ellen DeGeneres, Charlotte Rampling, Jessica Lange, Conrad Bromfield, Pat Cleveland, Tom Ford, chicos, Talbots, Christopher & Banks, J. Jill,

Special Report: Boomers, the Neglected Market

The Baby Boomer demographic covers 77 million people in the U.S. and controls a large part of the country’s wealth, so why do so many brands turn away?

Digital Coupons Influencing Purchase Behavior

The survey provided recommendations to retailers on how to best leverage consumer behavior from digital coupons to cross-selling in the physical store.

back-to-school, b-t-s, Accenture, Brand Keys, Deloitte, bts, consumer spending, shopping, outlook, ecommerce, e-commerce, online, sales, retail, omnichannel, marketing,

B-t-s: Brick and Mortar Wins, But Discounts Are Key

Surveys by Accenture, Brand Keys and Deloitte offer a glimpse into how the back-to-school selling season could shape up.

Bjorn Gulden, Puma, Kering, earnings, revenue, sales, profits, q2, second, quarter, marketing, global marketing campaign, Olympics, Olympic games, Rio, Usain Bolt, Mario Balotelli, Lexi Thompson, FIFA World Cup, currencies, Forever Faster

Puma Banking on Marketing Push as Q2 Earnings Slide

The German activewear firm, which reported a 5.8 percent drop in sales in the period, is eager to launch the largest global marketing campaign in its history.

Hudson's Bay Co. Technology Grabs Shoppers

Several Hudson’s Bay and Lord & Taylor stores have deployed a new mobile shopping experience via the Swirl in-store beacon marketing platform.

denim, Hudson Jeans, Georgia May Jagger, Peter Kim, ads, branding, Violette Design,,

Hudson Jeans' New Image: Keeping It Real

The denim label is moving on from the branding formula that has worked in its favor for 12 years.

Mary Beech, Kate Spade New York, Kate Spade, wwd digital forum, London, marketing, brand storytelling, digital, Pinterest, millenials, Kate Spade Saturday

Kate Spade's Mary Beech Talks Brand Storytelling

"We learned very early on that if you can't tell your story digitally, you might as well not tell it," said the company's chief marketing officer.

Social Media Firms Fine-tune Ad Strategies

Overall, eMarketer expects spending on digital video ads in the U.S. to increase 41.9 percent this year, to $5.96 billion.

Mapping an International E-commerce Strategy

Taking your business global is one of the biggest challenges retailers face in this challenging economic climate. The answer? Don’t force it.

7FAM, Seven For All Mankind, Jen7, Barry Miguel, Peggi Jewell, Andy Griffiths, denim jeans, Gen X, Generation X, missy

New Seven For All Mankind Offering Skews Older

Jen7 uses different materials, specifications and even sizing to reach an older jeans customer.

News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false