Marketing and Promotion

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Marketing and Promotion

holiday2014, omnichannel, Black Friday, Amazon, Wal-Mart, Macy's, Macys, Walmart, Rebecca Minkoff, Target, mobile, e-commerce, ecommerce, consumer spending, MYRM, holiday, Ebay, Nordstrom, Connected Fitting Room, Apple Pay

Age of Omnichannel Arrives Across Retail

A series of tech advancements look to link the online and offline experiences in a real way — more than just arming sales associates with iPads.

holiday2014, Black Friday, holiday, Thanksgiving, Cyber Monday, retail, promotions, marketing, consumer spending, Macy’s, Nordstrom, L Brands, Michael Kors, Under Armour, The North Face, Uniqlo, Costco, Wal-Mart, Target Corp, Neiman Marcus, Saks Fifth Avenue,

Early Deals Taking Wind Out of Black Friday

once considered the kickoff for holiday gift shopping and a bellwether for the season, Black Friday is now leaving retailers with less volume potential.

Wired Retail Conference Returns to London

The worlds of social media, e-commerce and online content are becoming increasingly intertwined, delegates argued Monday.

Amber Fredman-Tarshis Joins PacSun as CMO

Most recently served in same capacity with Guess Inc.

Thanksgiving, holiday season, Black Friday, Cyber Monday, marketing, promotion, margins, David Jaffe, Ascena Retail Group, Macy’s, Nordstrom, L Brands Inc., Michael Kors, Athleta, Under Armour, The North Face, Timberland, Uniqlo, Canadian Goose, Moncler, Home Depot, Costco, Wal-Mart, Target, Sears Holdings Corp., J.C. Penney, Abercrombie & Fitch, Neiman Marcus, Saks Fifth Avenue

Early and Aggressive Promotional Climate Has Retailers on Edge

With two weeks until Thanksgiving, executives are feeling uncertain about the looming holiday season and frazzled after what’s been an up-and-down 2014.

alibaba, singles day, alipay, pan biao, yihaodian, zhang shuai, chinese consumers, ecommerce, e-commerce, cyber monday

Singles' Day Aims for Global Reach

Chinese e-commerce giant Alibaba, which created the Nov. 11 shopping event, clocked in a record-breaking $9.3 billion in sales for the day on Tuesday.

L2 Study: Facebook Rules Social Media Landscape

Only four social platforms really matter: Facebook, YouTube, Instagram and WeChat, according to New York University think tank Luxury Lab.

Kering Partners with Cannes Festival

French luxury group signs a five-year strategic partnership.

luxcartel, alison brokaw, the white space, finlay & co., incubator, anndra neen, la russe, jenna sloan

Incubators Focus on Accessories Designers

A crop of companies is sprouting to help emerging accessories designers get their footing in the business.

social media, ad campaign, branding, marketing, advertising, twitter, facebook, pinterest, snapchat, even spiegel, forrester, nate elliott, trey laird, marc fishman, mike mcginley, dan benyamin, citizen net

Fashion Brands Push Social Media Ads

When it comes to online advertising, the medium is definitely the message.

Neiman Marcus, Christmas Book, Olivier Creed, marketing, promotion, holiday, fragrance, scent, Jim Gold,

Neiman's Christmas Book Ups the Ante

For those who missed out on the Aston Martin, this year’s automobile is a 100th anniversary limited edition of 100 Maserati Ghibli S Q4 sedans.

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