Marketing and Promotion

Business

Marketing and Promotion

social media, ad campaign, branding, marketing, advertising, twitter, facebook, pinterest, snapchat, even spiegel, forrester, nate elliott, trey laird, marc fishman, mike mcginley, dan benyamin, citizen net

Fashion Brands Push Social Media Ads

When it comes to online advertising, the medium is definitely the message.

Neiman Marcus, Christmas Book, Olivier Creed, marketing, promotion, holiday, fragrance, scent, Jim Gold,

Neiman's Christmas Book Ups the Ante

For those who missed out on the Aston Martin, this year’s automobile is a 100th anniversary limited edition of 100 Maserati Ghibli S Q4 sedans.

nicole miller, andrea marron, crowdstar, covet fashion, wwd digital summit,

Nicole Miller Finds Success With Digital Gaming Approach

Andrea Marron, the company’s vice president of digital, discusses the brand's success working with Covet Fashion, a mobile gaming app under the Crowdstar brand.

johanna murphy, ivanka trump, chief marketing officer, brand strategy, kickstarter, wwd digital summit

Ivanka Trump's Johanna Murphy Talks New Business Model

A year into her job as chief marketing officer, Murphy is thinking hard about how to build up a brand that leans toward the future.

True Religion Amps Up 'Fearless Style' Message

Fourteen months after its acquisition by Towerbrook Capital Partners, the premium jeans company is launching a new marketing campaign.

Made in Italy, Italian manufacturing, business, marketing, italy, gucci, patrizio di marco, chamber of fashion, versace, gian giacomo ferraris, francesco pesci, brioni,  umberto angeloni, market,

A Moment of Reinvention in Italy

Made in Italy comprises the product as well as the stories behind it.

Apple Courts Fashion Crowd

Tech giant invites editors and bloggers to product launch.

The Over 50s in Japan and China

Two of Asia’s largest consumer markets face the challenge of rapidly aging populations.

Germany, Jürgen Dax, German Apparel Retailers Association, Philip Beil, Roland Berger Strategy Consultants, boomers, baby boomers, mareketing, consumer behavior

The German 50+ Customer

The country's efforts to address the over-50 customer now tend to be less overt than in the past.

Baby Boomers, Marc Jacobs, Jodie Foster, Elton John , President Obama, Michael Kors, Tommy Hilfiger, Madonna, Hillary Rodham Clinton, Diane von Furstenberg, George Clooney, Donna Karan, Bill Gates, David Letterman, Bruce Springsteen, Jay Leno, Billy Joel, Meryl Streep, Tom Hanks, Oprah Winfrey, Rita Wilson, Bill Clinton, Ellen DeGeneres, Charlotte Rampling, Jessica Lange, Conrad Bromfield, Pat Cleveland, Tom Ford, chicos, Talbots, Christopher & Banks, J. Jill,

Special Report: Boomers, the Neglected Market

The Baby Boomer demographic covers 77 million people in the U.S. and controls a large part of the country’s wealth, so why do so many brands turn away?

Digital Coupons Influencing Purchase Behavior

The survey provided recommendations to retailers on how to best leverage consumer behavior from digital coupons to cross-selling in the physical store.

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