Marketing and Promotion

Business

Marketing and Promotion

marvin traub, bruce h. ross, john d. goodman, traub celebrity group, tony bennett, Lauren Conrad, Jordin Sparks

Marvin Traub Associates Launches Traub Celebrity Group

The business development and advisory firm will be dedicated to working with celebrities and athletes to guide and develop global branded opportunities.

Fredrik Skärheden Named Head of Global PR for Gant

He joins Feb. 16 and will be based at Gant headquarters in Stockholm.

Sofía Vergara Ends Kmart Deal

Kmart was the first retailer to open the door for the actress to get into the celebrity licensing game.

Evine Live Inc. to Resume Live Broadcasting

The company will do a live broadcast in Manhattan during Valentine's Day weekend.

Digital Kiosks Fuse In-Store and Online Shopping

Simon Property Group and eBay Inc. have started to collaborate on creating technologies that spur traffic and improve the shopping experience in malls.

holiday2014, Thanksgiving Day, black friday, cyber monday, retail, sales, Macy’s, Macys, Bloomingdale's, Bloomingdales, Lord & Taylor, L&T, Bon-Ton, Target Corp, Terry Lundgren, shopping, markdowns, promotions, ecommerce, e-commerce, NRF, merchandising

Retailers Grapple With Shifting Holiday Patterns

Gains seen from the four-day Thanksgiving stretch weren’t enough to ease concerns about profit margins — nor how the season will play out come Dec. 25.

teen retailers, product offerings, brand, loyalty, mobile, smartphones, social media, digital, Abercrombie & Fitch, Urban Outfitters, Anthropologie, American Eagle Outfitters,

Fixing the Angst Among Teen Retailers

Getting the attention of increasingly distracted young people gets harder each quarter.

holiday2014, omnichannel, Black Friday, Amazon, Wal-Mart, Macy's, Macys, Walmart, Rebecca Minkoff, Target, mobile, e-commerce, ecommerce, consumer spending, MYRM, holiday, Ebay, Nordstrom, Connected Fitting Room, Apple Pay

Age of Omnichannel Arrives Across Retail

A series of tech advancements look to link the online and offline experiences in a real way — more than just arming sales associates with iPads.

holiday2014, Black Friday, holiday, Thanksgiving, Cyber Monday, retail, promotions, marketing, consumer spending, Macy’s, Nordstrom, L Brands, Michael Kors, Under Armour, The North Face, Uniqlo, Costco, Wal-Mart, Target Corp, Neiman Marcus, Saks Fifth Avenue,

Early Deals Taking Wind Out of Black Friday

Once considered the kickoff for holiday gift shopping and a bellwether for the season, Black Friday is now leaving retailers with less volume potential.

Wired Retail Conference Returns to London

The worlds of social media, e-commerce and online content are becoming increasingly intertwined, delegates argued Monday.

Amber Fredman-Tarshis Joins PacSun as CMO

Most recently served in same capacity with Guess Inc.

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