Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

Louis Vuitton Launching 'Art of Travel' Campaign

Featuring model Arizona Muse, the ads were shot at the Louvre Museum in Paris in September.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

BON VOYAGE: Louis Vuitton plans to bring “the art of travel” to life in a new multi-media campaign slated to break in mid-November, WWD has learned. Featuring model Arizona Muse, the campaign was shot at the Louvre Museum in Paris in September by photographers Inez van Lamsweerde and Vinoodh Matadin. Entitled “l’Invitation au voyage,” or “Invitation to Travel” in English, the campaign is to be rendered in print, film and digital versions.

In recent years, Vuitton has ramped up the profile of such “institutional” advertising — which reinforces its travel heritage and artisanal roots — as a complement to its fashion spots. These include its popular “core values” campaign that has featured personalities including Sean Connery, Angelina Jolie and Mikhail Gorbachev, and arty and dreamy cinema and television ads that ran in 2008 titled, “Where will life take you?”

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or