Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles
- Chris Moore to be Honored at British Fashion Awards
- Valentino Lands in Harrods
- French Women's RTW Group Names Managing Director
More Articles By
BY CHANCE: Los Angeles-based jewelry brand Tacori Wednesday launched its first short film, “Par Chance” directed by Steve Antin (“Burlesque” director and brother of celebrity hairstylist Jonathan Antin) and shot by Thomas Nutzl. The three-minute film on tacori.com features the company’s bridal and fashion collections with a nod to its print campaigns shot by Raymond Meier. Timed to showcase both the company’s new Web site and its City Lights collection, the film will also be used for television commercials and future advertising materials.
Retailer Michael C. Fina will also showcase the film in store as well as via a 30-second teaser on Taxi TV this month. While the film allows viewers to search the site for each piece shown, the company isn’t diving into e-commerce, choosing instead distribution through its 450 retail partners nationwide.