HAIR TODAY, GONE TOMORROW: Pop-up barbershops are percolating in Paris.
Through July 1, the Nike Barbershop is in full swing, welcoming people wanting to replicate the coifs of their favorite soccer stars, with looks ranging from “The Neymar” to “The Sakho” to “The Balotelli.” There is no charge for the service, but the sportswear brand encourages clients to donate to a non-profit organization helping underprivileged children.
The concept is a continuation of Nike’s The Time is Now soccer-related campaign, which celebrates the up-and-coming generation, explained Sophie Ludmann, the barbershop’s manager.
The Nike Barbershop boasts vintage chairs and a striped barber’s pole, but in a modern twist, there is also a video-game room, lounge, art area where artist Shanghon Kim’s pieces are on display, and a small Nike store. To commemorate their new look, clients can have their pictures taken in an on-site photo booth.
The Nike Barbershop is to remain open through July 1 at 11 Rue des Déchargeurs. Other locations are currently operational in Madrid, Milan, Mexico City, Buenos Aires and Moscow.
Meanwhile, popping up across town soon will be the ephemeral Biot Bar à Chignon Minute (or Biot Speedy Chignon Bar, in English), created by hairstylist Christophe-Nicolas Biot and Courrèges in the fashion brand’s flagship at 40 Rue François 1er. The chignon service will be offered gratis each Thursday between June 14 and July 5 (the last day of the haute couture season) between 5 p.m. and 8 p.m.