Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Dressing Up Miss America... Desirée Rogers Sits Front Row...

The Miss America pageant is launching a a children’s line of clothing, set to be unveiled today.

fashion-scoops/news
Miss America A design from the new Miss America children’s line

DRESSING UP MISS AMERICA: The Miss America pageant is looking to dress girls in more than tiaras and sashes. The 90-year-old organization is readying to launch, for next spring, a children’s line of clothing produced under license by Miss America Brands, the Lewis Center, Ohio-based subsidiary of Air Waves Inc. Set to be unveiled today at the International Licensing Expo in Las Vegas, the deal will cover French terry hoodies, purses, rugby-striped polo dresses, bathrobes, ballet slippers and other styles retailing for less than $25 in sizes 4 to 7. The palette ranges from girl-approved hot pink and purple to patriotic hues of red, white and blue. Currently in discussions with retailers, Miss America Brands said it might expand into the tween and teen market afterward. But the utmost goal is to make girls look and feel good about themselves, said Miss America 2009 Katie Stam, one of the spokesmodels for the new line, with slogans such as “Dream Big.” “It’s not only providing a wardrobe to little girls,” Stam said. “It’s providing inspiration as well.”

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