fashion-scoops
fashion-scoops

Kate Moss Takes on Sushi Shop

Iconic model designs a special box for French restaurant chain.

fashion-scoops/news

SUSHI FAN: A flurry of French actors and actresses including Virginie Ledoyen, Audrey Dana, Marina Foïs and Zabou Breitman were among guests at the Parisian cabaret La Nouvelle Eve on Tuesday night as French chain Sushi Shop unveiled a special box designed by Kate Moss.

Guests listened to the jazz music of Thomas Dutronc, while nibbling on California tuna tataki and tarama maki from the Moss box.

The model is a sushi fan, according to Sushi Shop. “We are opening our first London location next month [the chain’s 100th restaurant] so it felt natural to collaborate with her,” a spokeswoman for the restaurant explained. The chain is also to open a second location in New York next month.

The tie-up with Moss, which doesn’t include appearing in an advertising campaign, comes after an initial collaboration with Kenzo Takada in 2011 and another with Lenny Kravitz in 2012.

The box, decorated with sequin patterns and metallic shades, holds 40 pieces. It is priced at 45 euros, or $58 at current exchanges, and will hit all Sushi Shop restaurants on May 13.

RELATED STORY: Kate Moss Stars in Matchless Campaign >>

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false