Women’s Wear Daily
04.25.2014
fashion-scoops
fashion-scoops

Ladurée Taps Matthew Williamson for Packaging

The box will sport a pink and blue butterfly wing print and launch in London on Sept. 16.

fashion-scoops/news
The new Ladurée macaron box designed by Matthew Williamson

The new Ladurée macaron box designed by Matthew Williamson.

Photo By COURTESY

BUTTERFLY EFFECT: London-based designer Matthew Williamson is the latest guest designer giving macaroon mecca Ladurée’s emblematic boxes a fashion makeover. The Williamson-designed box — sporting a pink and blue butterfly wing print — is to launch in Ladurée stores in London and Paris on the opening day of each city's fashion week, on Sept. 16 and Sept. 27, respectively. The recently opened Ladurée flagship in New York will also offer a limited-edition collection of the design.

 

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