Women’s Wear Daily
04.24.2014
fashion-scoops
fashion-scoops

Longchamp's Lucky Number... Weatherproof Scouts NYC...

Longchamp opened its biggest flagship in Asia and its second biggest store in the world with a party in Hong Kong.

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Kate Moss

Kate Moss

Photo By Gareth Jones

LONGCHAMP’S LUCKY NUMBER: Longchamp opened its biggest flagship in Asia and its second biggest store in the world with a party in Hong Kong that drew hundreds of socialites and celebrities, including Kate Moss. The model, wearing a black and white cheongsam and carrying a clutch from the Kate Moss for Longchamp spring collection, posed gamely for throngs of photographers before being whisked into a secluded VIP room.

Along with multiple generations of his family, Longchamp chief executive officer Jean Cassegrain was on hand to welcome such guests as David Tang and jewelry designer Michelle Ong Cheung. Legendary Hong Kong actress Carina Lau also attended, although the thick crowd of revelers meant she showed up in the store 10 minutes after she was introduced. The 3,100-square-foot store, dubbed La Maison 8, boasts a lucky-number address and was designed by American architect Eric Carlson of Carbondale. For the opening, Longchamp introduced a commemorative handbag that pays tribute to Hong Kong. “We’ve been in Hong Kong almost 60 years,” said Cassegrain, adding, “We opened our first flagship here too, in 1979 — even before Paris.”

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