OUT WEST: Lyn Devon showed her appeal as a rising fashion star during a trunk show in San Francisco at the Sacramento Street boutique Philanthropy, where $30,000 in orders were placed for her spring and summer lines of breezy shifts, sun dresses, separates and coats. “Day dresses are our biggest business — and outerwear,” said Karen Jeffords, president of Devon’s New York-based fashion house started in 2005 and now selling online at Neiman Marcus and 15 specialty stores. At Philanthropy, all profits from designer fashion sales go to local charities. The Devon trunk show culminated three months at the boutique of raising $33,552 for the De Marillac Academy, a fourth to eighth grade parochial school in San Francisco’s high-crime and poor Tenderloin district. “This is significant. We’re talking tuition for about four or five students,” said Susan Atherton, involved as a De Marillac booster, trying on a Devon sleeveless shirtdress with a full skirt in an eye-catching red butterfly print. About one third of Philanthropy’s donations to the academy come from boutique sales, with the rest by a donation from store owner Jessica Moment and her husband, Jason Moment, a venture capitalist. In total, since Philanthropy opened in September 2008, $325,000 has been donated to charities.
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