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MAC Launching Collection Inspired by Rocky Horror Picture Show

The 21-stockkeeping-unit collection features black packaging with bright red lips and the movie's signature logo.

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HORROR SHOW: Oh, the horror. Rocky Horror Picture Show, to be precise. MAC Cosmetics plans to release a color cosmetics collection devoted to the cult movie online Sept. 29 and in MAC stores on Oct. 2. The 21-stockkeeping-unit collection features black packaging with bright red lips and the movie's signature logo. “The Rocky Horror Picture Show is a cult classic about transformation, diversity, individuality and fantasy; all elements that are a part of MAC’s DNA," said James Gager, MAC's senior vice president and creative director. "The collection was inspired by the strong makeup looks of the film characters. It will be out just in time for Halloween, one of M·A·C’s favorite holidays.”

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