Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

Rita Ora Tapped for DKNY Fragrance

Sources said the songstress is the spokeswoman for a to-be-named women’s scent, possibly due out in fall 2014.

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Rita Ora DKNY

Rita Ora on the runway at DKNY's spring '14 show.

Photo By Thomas Iannaccone

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ORA’S NEW UNDERTAKING: Looks like songstress Rita Ora, recently cast as Mia Grey in “Fifty Shades of Grey,” has another gig: the face of the new DKNY fragrance franchise. While Aramis and Designer Fragrances — the Estée Lauder Cos. Inc. division that holds the scent license — declined to confirm, sources said Ora, spotted shooting on Seventh Avenue Monday morning, is the spokeswoman for a to-be-named women’s scent, possibly due out in fall 2014. Ora also appears in DKNY’s spring ready-to-wear campaign.

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