Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Alexander Wang Gets Gritty... Miu Miu in Shanghai...

Alexander Wang will launch his fall ready-to-wear promotional video with a series of nighttime projections around New York tonight.

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Raquel Zimmermann in the Alexander Wang video

Raquel Zimmermann in the Alexander Wang video.

Photo By Fabien Baron

Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops

WANG GETS GRITTY: It’s a bird, it’s a plane, it’s…Raquel Zimmermann in an Alexander Wang campaign! Tonight, as the sun sets, the designer will launch his fall ready-to-wear promotional video with a series of nighttime projections all around New York, from the Upper West Side to the Meatpacking District to SoHo. “We’ve rented these trucks,” explained Wang, “and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted.” The screening will last for six hours and continue Thursday and Friday night.

 

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WATCH THE VIDEO HERE >>
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As for the video itself, which was shot at an abandoned grain factory in Red Hook, Brooklyn, it features Zimmermann in an eerie “Blair Witch”-type setting. “We wanted something really gritty and raw to contrast with the polished richness of what we showed on fall runway,” said Wang, adding that the soundtrack will be SebastiAn’s “C.T.F.O.” ditty, featuring M.I.A.

 

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