Women’s Wear Daily
04.25.2014
fashion-scoops
fashion-scoops

Stella McCartney Designs White Ribbon for Cause

The symbol, aimed to raise awareness for the International Day for the Elimination of Violence Against Women, will be unveiled today.

fashion-scoops/news
Stella McCartney-designed white ribbon badge

WHITE RIBBON DAY: British designer Stella McCartney has designed a virtual white ribbon badge to raise awareness for the International Day for the Elimination of Violence Against Women on Nov. 25. The symbol, due to be unveiled today, will serve as the centerpiece of a two-week campaign to run on the Facebook and Twitter pages of McCartney and other PPR brands, which range from luxury label Gucci to sporting goods maker Puma.

“Stella suggested revisiting the ribbon in order to publicize this date, which is not necessarily well-known by the general public,” said Céline Bonnaire, executive director of the PPR Foundation for Women’s Dignity and Rights.

The white ribbon badge will also be displayed on PPR’s corporate Web site and its Facebook page, also to be launched today, in addition to the foundation’s corporate Web site and Twitter account. Users will be able to share the badge and matching banners via the microsite twibbon.com/support/white-ribbon-for-women-3.

McCartney sits on the board of the foundation, which fights violence against women, and promotes women’s empowerment by supporting nongovernmental organizations and social entrepreneurs and financing awareness campaigns.

Among its other initiatives this year, it has helped to finance an advertising campaign marking the 20th anniversary of a domestic abuse help line run by France’s National Federation of Women’s Solidarity.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or