fashion-scoops
fashion-scoops

Sergio Rossi Fetes 'Sergio Rossi Meets Memphis'

The footwear brand celebrated the Memphis art movement with the special event, held Wednesday night at Milan’s 10 Corso Como.

fashion-scoops/news

ZIG-A-ZIG-AH: Sergio Rossi celebrated the Memphis art movement with the “Sergio Rossi Meets Memphis” special event, held Wednesday night at Milan’s 10 Corso Como. The footwear label unveiled an installation juxtaposing shoes from the Sergio Rossi spring collection, which was inspired by the revolutionary Italian design movement founded in the Eighties, and some iconic pieces coming from the Memphis art gallery in Milan.

“The techniques used by Memphis, including the combination of graphics, bold colors and unusual materials creating innovative graphic patterns, gave me the chance to exalt the high-end artisanal aspect of Sergio Rossi shoes, making them real design objects,” said the brand’s creative director, Francesco Russo.

Some shoe styles will be sold exclusively at 10 Corso Como until Dec. 24.

The party also celebrated the partnership between Sergio Rossi and Attila & Co. The Milan-based communication agency founded by p.r. veteran Andreina Longhi has just started coordinating the brand’s communication activities across Italy, Germany, Russia, France, U.K., China and the U.S.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false