Women’s Wear Daily
04.24.2014
markets
markets

Madonna Taps Rita Ora for Material Girl

The singer will star in the brand's fall ’13 ad campaign.

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Madonna and Rita Ora

Madonna and Rita Ora

Photo By Courtesy of Iconix

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Material Girl has a new face.

Singer Rita Ora, a protégé of Jay Z, has been tapped by Madonna and daughter Lola (Lourdes Leon) as the new global face of their juniors’ lifestyle brand. Ora will star in the fall ’13 campaign, to be unveiled in July.

“Rita is a talented beauty, but what really drew us to her is the confidence she oozes through her music and her unique sense of style," said Madonna and Lola in a joint statement.

Madonna and Ora met for the first time on June 1 at the “Sound For Change” concert in London.

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