With its quirky, colorful and whimsical products, Kate Spade has successfully extended its brand through key licensing partners, such as Safilo for eyewear, Schwartz & Benjamin for footwear and...
February 4, 2013
Color My World: Kate Spade's Licensing Strategy
With its quirky, colorful and whimsical products, the brand has successfully entered new categories with key licensing partners.
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