The My Burberry fragrance will make its debut with an ad campaign featuring Kate Moss and Cara Delevingne.
For the project, to make its debut tonight during the Venice Film Festival, performance artist Miranda July has created an app called “Somebody.”
WWD's week in quotes, culled from stories that ran the week of August 25 to August 29.
Taking place from Sept. 4 to 14, the annual festival will screen more than 300 films from over 60 countries.
Bündchen will join Misty Copeland, Lindsey Vonn and Kelley O'Hara in the "I Will What I Want" campaign.
The magazine tapped six well-known photographers, who chose women whom they felt represented beauty.
The changes keep coming at the publishing company.
The Japanese media corporation will become a minority shareholder in the London-based magazine.