Digital

Media

Digital

Facebook Commerce's Next Wave

The social network is tiptoeing back into the world of e-commerce with its very small, although highly publicized test of a “buy” button that began last week.

Yahoo to Buy Flurry

Deal with mobile analytics firm could help sharpen online ad targeting.

target, in a snap, mobile technology, app, retail, digital, ecommerce, e-commerce, m-commerce, mcommerce,

Target Launches In a Snap App

The new image recognition app for Apple devices lets users shop the retailer’s print ads.

China Has More People Going Online With Mobile Than PC

China's total number of internet users crept up 2.3 percent to 632 million by the end of June.

Anthony Citrano, Verizon Digital Media Services, Millennial, millenials, consumers, digital native, brand loyalty, mobile, wwd digital summit

Anthony Citrano of Verizon Digital Media Services Talks Millenials

There is more than one way into the complex heart — and mind — of the Millennial customer.

Ben Jones, AKQA, digital agency, London, wwd digital summit,

Ben Jones of AKQA on Keys to a Successful Web Site

“Cohesion, if done right, is completely unforgettable,” said the digital agency's chief technology officer.

Charlotte Burrows, Estée Lauder, Samantha Conti, mobile, social media, Estee Lauder, wwd digital forum, london

Q&A With Charlotte Burrows of Estée Lauder

The director of online at the Estée Lauder Cos. Inc. U.K. and Ireland sat down with WWD’s London bureau chief Samantha Conti.

Marina Abayev, YouTube, Michelle Phan, Zoella, Velvetgh0st, Tanya Burr, Pixie Woo, wwd digital summit, London

Marina Abayev Discusses YouTube's Top Content Creators

The company's content partnerships manager talked about how brands can use their content to attract successful, sustainable audiences on the video platform.

Martin Bartle, Agent Provocateur, e-commerce, ecommerce, Net-a-porter, wwd digital summit, London,

Analyzing the Numbers With E-commerce Veteran Martin Bartle

According to Agent Provocateur's director of global communications and e-commerce, numbers can (and do) lie. Regularly.

Miyon Im, Lyst.com, Chris Morton, Lyst, e-commerce, Miyon Im, Lyst, ecommerce, algorithms, online shopping, wwd digital summit, retail, partners,

Miyon Im Talks Lyst.com's Personalized Approach

In a world of overwhelming choice, the online fashion marketplace is mastering myriad algorithms to cut through the chaos and offer clients tailor-made choices.

Patrick Bousquet-Chavanne,  Marks & Spencer, M&S, wwd digital summit, executive director of marketing and international, content, editorial, commerce, customer,

Marks & Spencer's Patrick Bousquet-Chavanne on Content and Commerce

The retailer's executive director of marketing and international said having a “daily conversation” with customers is central to its revamped digital strategy.

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