YOUNG GENERAL: Bloomberg put the future of BusinessWeek into the hands of 37-year-old Josh Tyrangiel, who on Tuesday was named editor in chief of the magazine once the sale to Bloomberg is complete. Tyrangiel, a Time deputy managing editor, has never been an editor in chief, but has experience growing a legacy brand across new media, most recently as the head of time.com. And that appears to be what BusinessWeek needs most from a future leader, given that it’s made up of editors with mostly print experience who have grown up at the company over, in some cases, decades. “Working closely with him [at Time]….I came to appreciate his intelligence, curiosity, energy and integrity,” said Norman Pearlstine, Bloomberg’s chief content officer and a former editor in chief of Time Inc. “Josh is recognized within Time Inc. and its parent, Time Warner Inc., as an ‘editor’s editor’ and a natural leader.” Tyrangiel will report to Pearlstine, who in turn reports on editorial matters to Matthew Winkler, Bloomberg’s editor in chief.

Some business media insiders believe Tyrangiel’s appointment runs contrary to Pearlstine’s vision of BusinessWeek operating more like The Economist; Pearlstine has said Bloomberg planned to include more global business coverage in the magazine and increase the number of pages and stories. But Tyrangiel, who joined Time as a music critic in 1999 and worked at Vibe and Rolling Stone prior to that, doesn’t exactly have an Economist pedigree. That said, he was well respected at Time as a manager and proved he could organize and promote content successfully on several platforms, according to sources close to Time Inc. (Tyrangiel declined to comment Tuesday). Such skills will come in handy to manage content filtering through BusinessWeek’s staff and Bloomberg’s reporters — scattered internationally and across Bloomberg newswires, magazines and Web sites — and package news into consumer-friendly offerings.

Meanwhile, staffers at BusinessWeek will soon find out if they’ll be along for the ride with Tyrangiel, as offer letters are expected in their in boxes this week.

— S.D.S.