fashion-memopad
fashion-memopad

Louis Vuitton Appoints BETC For Communications

Jordi Constans, who officially took over this week as ceo of Vuitton, said BETC would “work with us to create ever-more beautiful and creative stories."

fashion-memopad/news

ALL CHANGE: Louis Vuitton has appointed BETC for its communications, WWD has learned.  For the past five years, the French luxury goods powerhouse had collaborated with advertising firm Ogilvy & Mather, which helped develop its popular and award-winning “core values” campaign featuring personalities such as Mikhail Gorbachev, Angelina Jolie and Keith Richards alongside its monogram leather goods.

Jordi Constans, who officially took over this week as chief executive officer of Vuitton, said BETC would “work with us to create ever-more beautiful and creative stories," adding, "We may also call upon other expert agencies in the course of specific projects."

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false