A screenshot of the newly launched Suits & Style Web site.
Photo By Courtesy Photo
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SUITS & STYLE: Citing similar aesthetic sensibilities, online men’s shopping destination MrPorter.com has teamed up with the USA Network on a partnership celebrating the return of the second season of the television drama, Suits, premiering June 14. The collaboration includes a bevy of digital initiatives, including a “Suit Yourself” iPhone app and a newly launched microsite on MrPorter.com featuring editorial content, photography, behind-the-scenes footage of the show’s second season and a chance to win a $25,000 wardrobe on Mr. Porter. A brick and mortar shopping and lifestyle pop-up — to offer products curated by Mr. Porter, and even shoe shines — will debut in Manhattan's Meatpacking District from June 9-17, coinciding with a fashion show on June 12 on the High Line, co-hosted by Vanity Fair. If that’s not enough, New Yorkers can look out for an "Army of Suitors" on the streets of New York come June 11 — in which groups of identically-clad male models will bicycle through the streets delivering editions of the “Mr. Porter Post,” a 20-page publication of original photography and editorial content.
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