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Memo Pad

Prada Unveils Book

Prada Unveils Book

by Alessandra Ilari

Posted Thursday November 05, 2009

From WWD.COM

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2362683

Prada Book

Photo By Courtesy Photo

MILAN - Patrizio Bertelli and Miuccia Prada unveiled a 706-page tome here that caps 30 years of innovations and experiments in fashion, art, architecture, cinema and communications.

"For Prada, fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which Prada expresses itself," said Bertelli, chief executive officer of Prada Group.

Titled “Prada,” the book is published by Prada Progetto Arte and retails for 100 euros. It will be sold in Prada stores worldwide, in select bookstores and on prada.com.

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