fashion-memopad
fashion-memopad

Memo Pad: Rihanna for Giorgio Armani... Channel Check...

Giorgio Armani has tapped Rihanna to front the fall-winter 2011-2012 Emporio Armani Underwear and Armani Jeans ad campaigns.

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RIHANNA FOR ARMANI: Giorgio Armani’s fascination with perfectly sculptured bodies continues. After the likes of Victoria and David Beckham, Cristiano Ronaldo and Megan Fox, the designer has tapped Rihanna to front the fall-winter 2011-2012 Emporio Armani Underwear and Armani Jeans ad campaigns.

The Grammy Award winner, whose has sold more than 20 million records worldwide — and whose steamy videos culminated recently in her take on S&M — was shot on location in New York by Steven Klein (no slouch himself in the steamy image department). The campaign will launch in September worldwide.

— ALESSANDRA ILARI

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