Sam Taylor-Johnson Lenses Campaign for Margiela, H&M Collection

The photographer took to the streets of Paris to help create the ad campaign for Maison Martin Margiela’s upcoming collaboration.

Maison Martin Margiela Hennes & Mauritz

A behind-the-scenes look at the ad campaign for the Maison Martin Margiela and Hennes & Mauritz collaboration.

Photo By Courtesy Photo

SAM’S PARIS: The British artist and photographer Sam Taylor-Johnson took to the streets of Paris to help create the ad campaign for Maison Martin Margiela’s upcoming collaboration with Hennes & Mauritz. Taylor-Johnson directed the photo shoot and a series of short films, with the print campaign set to break this month in titles including international editions of Vogue, Elle, Marie Claire, GQ and Dazed & Confused. The films will air on TV starting Nov. 8, one week before the collection launches in 230 stores worldwide and online.

“Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project,” said Taylor-Johnson, who collaborated with the creative director Markus Kiersztan on the project. Taylor-Johnson added: “I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise.”

As reported, Margiela has designed a one-off collection of ready-to-wear and accessories for men and women. The fast-fashion giant has previously collaborated with Donatella Versace, Jimmy Choo and Marni on collections.

RELATED STORY: Maison Martin Margiela RTW Spring 2013 >>

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.