Women’s Wear Daily
04.23.2014

Marketing

Media

Marketing

Anne-Marie Gaultier Named to Global Marketing Post at Bally

As vice president of global marketing and communications, a new position, she will report directly to ceo Frédéric de Narp.

Andy Anderson, u.s. polo assn., polo association, uspa properties, polo

U.S. Polo Assn. Ponies Up Spending, Polishes Image

The company has launched an updated marketing campaign that emphasizes the authenticity of the brand’s link to the game of polo.

Ferragamo Parfums Tailors PR in China

The Italian fashion company has partnered with Weber Shandwick for the remainder of 2014.

allure.com, commerce, Jill Friedson, Allure, Marie Jones, beauty, digital, summit

Allure's Jill Friedson and Marie Jones Talk Content and Commerce

Separated at some publications like church and state, content and commerce are close allies at allure.com.

e-business, Lancôme, Alessio Rossi, WWD Digital Forum, beauty, digital, summit, lancome, marketing

Alessio Rossi Discusses Lancôme's Digital Strategy

The beauty firm's vice president of interactive marketing and e-business challenged attendees to modernize their view of the digital universe.

social media, Malcolm de Leo, NetBase, SaaS, digital forum, summit, beauty, marketing, social listening

NetBase's Malcolm de Leo on 'Social Listening'

Counting mentions isn’t enough, NetBase's chief evangelist told attendees. Data has to be collected from social media to yield insights.

Marisa Thalberg, Estée Lauder, digital storytelling, digital forum, beauty, summit, marketing, estee lauder

Key Trends in Digital Storytelling From Estée Lauder's Marisa Thalberg

“How will we tell our brands’ stories?” was the theme behind the presentation by the beauty firm's vice president for global digital marketing.

David Rubin, Unilever, Dove Men+Care, advertising, Dove, digital forum

Unilever's David Rubin Discusses Brand Building in a Digital World

The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

Luxe Brands Shifting Digital Strategy in U.K.

Ledbury Research found that during the second half of 2013, luxury brands rushed to engage with consumers on the image-centric sites Instagram and Pinterest.

The North Face's Aaron Carpenter Talks Global Expansion

The company's vice president of global marketing believes the digital platform is critical to global expansion — a way to both inform and inspire consumers.

Calvin Klein, #mycalvins, Instagram, Miranda Kerr, Trey Songz, ad campaign

Calvin Klein Launches #mycalvins

Calvin Klein's latest campaign is a nod to its underwear with the classic “Calvin Klein” logo.

Catherine Chapman Named BPCM London Director

Chapman, who was most recently global head of public relations for Net-a-Porter, will lead BPCM's business throughout the U.K.

Kering Names Head of Editorial and Image

The company has appointed Cyril Cabellos, formerly global communications director at Carven, effective Monday.

next model management, Abbey Lee, Anja Rubik, Ana Beatriz Barros, Arizona Muse, IMG, Kyle Hagler, Faith Kates, Joel Wilkenfeld

Kyle Hagler Named President of Next New York

Most recently Hagler was senior manager at IMG Models, where he worked for 17 years.

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