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Week in Tech: 5/10/14

What's new in the world of technology.

ALIBABA FILES FOR IPO: Chinese Web giant Alibaba Group — which generated $248 billion in merchandise sales in China last year — filed for what’s expected to be a blockbuster initial public offering on Wall Street this year.

AMAZON UNVEILS TWITTER SHOPPING INITIATIVE: E-commerce giant Amazon is getting social, helping people shop as they breeze through their tweets. “Once your account is enabled [with the new service], you can add millions of Amazon products to your cart without leaving your Twitter feed,” Amazon explained in a video.

WAL-MART BOOSTS TECH:
Wal-Mart Stores Inc. is growing increasingly techie. The retailer’s @WalmartLabs group bolstered its team by bringing on board 60 technologists from Adchemy to specialize in areas such as marketing, data analytics and semantic search.

SNAPCHAT SETTLES WITH FTC:
Snapchat reached a settlement with the Federal Trade Commission, which alleged the Web service deceived its customers by promising messages sent through the service would disappear.

YOOX REVENUES RISE:
Yoox Group reported solid growth for the three months ended March 31, lifted by gains in all its main markets, although its bottom line was dented by currency headwinds.

SOPHIA AMORUSO TALKS “#GIRLBOSS”: Sophia Amoruso, founder and chief executive officer of the Los Angeles-based digital darling Nasty Gal, was in New York promoting her new book “#GirlBoss” — and promoting it heavily — but she still managed to squeeze in a little fun.

ELYSE WALKER, FORTY FIVE TEN TAKE AIM ON THE WEB: The saying “from little acorns, mighty oaks grow” seems to be the strategy of a handful of brick-and-mortar outfits building big e-commerce businesses despite having small retail footprints.

SELECTION, SERVICE PROPEL MYTHERESA FORWARD: Mytheresa.com buys deeply into a tightly edited selection of labels such as Balenciaga, Stella McCartney, Saint Laurent and Valentino and has found success with that formula, pushing revenues to 66 million euros, or $90.8 million, in 2013.

RUE LA LA SHOWCASING THEMED BOUTIQUES: Rue La La is focusing on themes with its new DressingRoom series — essentially individual boutiques that showcase a particular look, whether preppy, boho or contemporary. The shift allows Rue members to identify all items within that look from fashion to home decor in one area of the site.

LYST APPOINTS CHONDITA CHATTERJEE:
Online fashion marketplace Lyst appointed Chondita Chatterjee senior vice president and general manager of its U.S. operations. In the newly created role, Chatterjee is charged with leading London-based Lyst’s business in the U.S.

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