The ads were once again photographed by Inez van Lamsweerde and Vinoodh Matadin and styled by Carlyne Cerf de Dudzeele.
Users can send virtual kisses around the globe, with the option to add a personalized message and pick a lipstick color.
A snapshot of the most buzzed-about stories on WWD's Twitter feed, based on readers' clicks.
The organization honored Hailee Steinfeld, Laura Linney and the cast the of "Mad Men."
The new ads were photographed by Glen Luchford, with creative direction by MAD London, a consulting firm headed by Jefferson Hack.