The sports company's previous creative lead agency was New York-based Droga5.
Some 10,337 people who are active in social media were surveyed.
WWD highlights the 10 must-read stories of the week.
The 23rd annual event drew Jared Leto, Rashida Jones, Ethan Hawke, Steve Buscemi, Forest Whitaker and more to Cipriani Wall Street on Monday night.
For it’s spring campaign, the Paris-based handbag company set it’s sights on Karlie Kloss and New York City.