J.C. Penney Readies Next Batch of Shops

For its reinvention, the retailer has cast a wide net to swoop up brands not previously sold at the store.

By David Moin

department-stores/news

J.C. Penney has another wave of shops in the works to reinvent its selling floors, WWD has learned.

In intimate apparel, Cosabella Amore, Cosmopolitan, Maidenform and Vanity Fair will be...

J.C. Penney Readies Next Batch of Shops

For its reinvention, the retailer has cast a wide net to swoop up brands not previously sold at the store.

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