Marketing and Consumer Behavior

Retail

Marketing and Consumer Behavior

Mary Beech, Kate Spade New York, Kate Spade, wwd digital forum, London, marketing, brand storytelling, digital, Pinterest, millenials, Kate Spade Saturday

Kate Spade's Mary Beech Talks Brand Storytelling

"We learned very early on that if you can't tell your story digitally, you might as well not tell it," said the company's chief marketing officer.

Patrick Bousquet-Chavanne,  Marks & Spencer, M&S, wwd digital summit, executive director of marketing and international, content, editorial, commerce, customer,

Marks & Spencer's Patrick Bousquet-Chavanne on Content and Commerce

The retailer's executive director of marketing and international said having a “daily conversation” with customers is central to its revamped digital strategy.

dubai, UAE, arab consumers, saudi arabia, ipsos, remy oudghiri, arab luxury world summit, middle east, apple

Arab Consumers Prize Innovation, Survey Finds

IPSOS research suggests heritage and quality are less important than in more mature luxury markets.

Kate Spade, Perch, interactive display system, marketing,

Kate Spade Launches Perch Technology in Stores

Perch, an interactive display system, seamlessly integrates rich media content into the in-store shopping experience.

Millennials Eager to Shop, Reluctant to Buy

A growing web of digitally connected Millennials is putting engagement with products, brands and services ahead of their actual purchasing.

Rethinking the Luxe Consumer

Brands must adapt to recapture savvy, cautious postrecession buyers who have further become invulnerable through online information.

Macy’s, Macys, American Icons, Marketing, promotion, initiative, ad campaign, Ryan Lochte, Ireland Baldwin, Lucy Hale, Brett Eldredge, Jana Kramer,

Macy's Reprises American Icons Promotion

The initiative will kick off next month with a variety of events, special fashion collections, a give-back program to benefit U.S. war veterans and more.

DKNY to Test Product 'Hunting' Technology

Awear Solutions is looking to make it easier for consumers to identify and buy a fashion item they have seen.

Westfield Joins the Blogosphere

Furthering its digital efforts, shopping center developer Westfield launches a blog this week called WestfieldStyle.com.

wwd summit, men's ceo summit, ebay, michael phillips moskowitz, marcelle parish, omnichannel

EBay's Michael Phillips Moskowitz Discusses Shopping Behavior

The commerce platform wants consumers to check its site every day, even if they’re not interested in making a purchase.

Westfield, Garden State Plaza, Paramus, iPads, interactive, digital storefront, Nordstrom, Michael Kors, Ann Taylor, C. Wonder, Macy’s, Maje, Sandro, Vince Camuto, Microsoft, Bose,

Westfield Goes Interactive

The shopping center developer is making a digital play in a brick-and-mortar setting.

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