Women’s Wear Daily
04.20.2014
retail-features
retail-features

Fire Ravages Abercrombie Flagship in Paris

The blaze tore through the second floor of the Champs-Elysées store early on Sunday.

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PARIS — A fire has ravaged the Abercrombie & Fitch Co. flagship on Avenue des Champs-Élysées in Paris, and the store will require a full refit before it can reopen, according to a spokesman for the Paris fire brigade.

The blaze broke out in a clothing display section on the second floor of the four-story unit shortly before 7 a.m. on Sunday and destroyed 1,075 square feet of retail space, said Lieutenant Colonel Frédéric Grosjean. It took 60 firefighters and 18 engines to extinguish the flames, and the smoke damage is extensive, he said.

“The fire was not a problem. The problem was that the entire store was filled with smoke,” said Grosjean, adding that visibility after the fire was reduced to less than 8 inches. “It has to be totally refitted. Everything has to be thrown out.”

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“Fortunately, no injuries were sustained and the fire was contained to one level. We would like to thank the fire department for their help with extinguishing the fire quickly. The store will remain closed while we evaluate and restore the damage and confirm the cause of the fire,” and A&F spokesman said.

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