WWD.com/retail-news/specialty-stores/rachel-shechtmans-new-york-story-5968346

specialty-stores

June 15, 2012

Rachel Shechtman's New York Story

She helped Bliss Spa, Gilt Groupe and Toms Shoes with strategic marketing before opening Story, an unconventional boutique in West Chelsea.

By Rosemary Feitelberg

specialty-stores/news

NEW YORK — Rachel Shechtman has quite the story.

A self-described “accidental consultant,” she helped Bliss Spa, Gilt Groupe and Toms Shoes with strategic...

Rachel Shechtman's New York Story

She helped Bliss Spa, Gilt Groupe and Toms Shoes with strategic marketing before opening Story, an unconventional boutique in West Chelsea.

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