The back-to-school blitz is around the corner — and the stakes are higher than ever.
The season comes as there are growing fears among executives and analysts of “a double dip”...
trends-analysis
trends-analysis
July 8, 2010
Industry Places Bets on Back-to-School
Stores ranging from Macy’s to J.C. Penney to Wal-Mart by mid-July will begin to bombard families with b-t-s campaigns.
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