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James Pecis for Beauty.com, created a “lightly textured ponytail” with “hair sweeping across the face” backstage at Edun.
“The inspiration for the show was Nineties raves, graphic shapes and teddy bears,” he said.
Pecis worked with Phyto products, namely Professional Intense Volume Mousse, which he applied to hair from the roots to the tips before blow-drying. He then brought hair into a ponytail at the nape of the neck and infused light waves, or “natural bends,” with a T3 large-barrel styling iron. For a bit of a worn effect, he pulled out imperfections with his fingers, finishing off the style with Phyto Professional Workable Holding Spray.
Makeup, done by Charlotte Tilbury for MAC, was centered around “innocent beauty.”
“We want the girls to have this fresh feeling,” said Tilbury, who used lip conditioner on the lips and eyebrow gel on brows to keep things youthful. She also created a “flushed pink cheek” and used a bit of taupe shadow on the eyes “as if nature had blessed you on your eyelids.”
“It’s a completely no-makeup makeup look but in fact…it’s putting all the things that nature had naturally blessed you with…as if you were running around the forest with gorgeous pink cheeks at 12 years old,” she said.
Nails were equally natural but perfected.
“Today’s Edun girl is very simple but very planned,” said Deborah Lippmann, who used a taupe shade called Fashion on nails to finish things off. “The nails are kind of similar to the taupeyness that is going on the eye.”