Women’s Wear Daily
04.16.2014

Fall Ready-to-Wear 2014

Edun

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Edun RTW Fall 2014

Creative director Danielle Sherman delivered a new take on sportswear with a great lineup of mostly casual looks chiced up with textured fabrics.

Edun RTW Fall 2014

In her second season, creative director Danielle Sherman continued to shape a strong, cool identity for the Edun brand, which plans to produce 85 percent of its fall collection in Africa.

Sherman delivered a new take on sportswear with a great lineup of mostly casual looks chiced up with textured fabrics. “The challenge is to make heavy pieces look light,” said Sherman before the show. Everything was soft and cozy, from a pretty teddy-bear coat belted high at the waist and paired with masculine roomy pants in gray and white stripes, to a range of side-slit sleeveless knitted dresses layered over flowing wool pants or more fitted sweatpants.

The designer also used paneling to create geometric effects on dresses and outerwear, including a covetable round-shouldered brushed wool bomber.

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