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Beauty Inc 03/09/2012

Beauty Inc 03/09/2012

The Power Elite


How Damien Bertrand and David Greenberg are powering Maybelline's explosive growth.

SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

Shopper Stalker: Edgewater, NJ

Beauty Inc stopped two women to see what they purchased while out shopping.
— Mar 9, 2012

The Aha Moment

Here, the brilliant minds who conceived six of the industry's most iconic products reveal the inside story of their inception.
— Mar 9, 2012

Flying High With Oscar Blandi

In addition to running a celebrity-filled salon and overseeing his namesake product line, the hair guru is a skydiving aficionado.
— Mar 9, 2012

Beauty Bulletin: What's In Store

Rounding up the inventive products hitting shelves now.
— Mar 9, 2012

Claudia Poccia's Black Book

The ceo of Gurwitch Products shares some of her favorite resources.
— Mar 9, 2012

Editor's Letter: Power Steering

Maybelline has solidified its leadership in the eye category, all while building its face, lip and, now, nail businesses.
— Mar 9, 2012

Fall 2012 Beauty: It's All About...

WWD's Julie Naughton and Belisa Silva brave the backstage bedlam to gather the latest pronouncements from the world's top hair stylists and makeup artists.
— Mar 9, 2012

Gina Boswell, Unilever's Ace Strategist

As executive vice president of personal care at Unilever, she's taken on her biggest role to date.
— Mar 9, 2012

Guido Palau: Style, Defined

By continually pushing his craft forward, the creative genius has firmly established himself in the pantheon of superstar hair stylists.
— Mar 9, 2012

Lisa Price: From Cosby to Carol's Daughter

Her life as a beauty entrepreneur began in a career in television production at The Cosby Show in 1990.
— Mar 9, 2012

Looking for Gold

As mass market skin care sales continue to post anemic growth, brands are looking to restore the luster of one of beauty's key growth categories.
— Mar 9, 2012

Maybelline's Masterminds

By infusing the storied brand with the energy of New York City, Damien Bertrand and David Greenberg are creating a global sensation.
— Mar 9, 2012

Undercover Shopper: On the Hunt for Eco-Chic in Italy

WWD's Cynthia Martens goes in search of cruelty-free cosmetics in two of Milan's grand beauty emporiums.
— Mar 9, 2012

On the Move

Liliane Bettencourt has stepped down from the board of directors of L'Oréal.
— Mar 9, 2012

Power Broker: The Maitre d' to the Industry

The lunchtime watering hole for high-powered fashion, beauty and media execs, Michael's "is a six-degrees-of-separation kind of place," laughs L'Oréal Sherman.
— Mar 9, 2012

A New Day Is Dawning for Dan Brestle

WWD's Pete Born talks about the past, present and future with the industry veteran as he embarks on the latest phase of his storied career.
— Mar 9, 2012

Men's Sports Scents Grow in Popularity

Dolce & Gabbana, Chanel, Givenchy, Issey Miyake and Dior are all getting in the game this season.
— Mar 9, 2012

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